about

Helping crypto and tech founders build content that moves the needle.

CryptoFilma is a founder-led marketing boutique specializing in emerging tech. Based in LA with clients worldwide, I help founders translate complex technology into strategic content from executive ghostwriting to brand positioning.

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Approach

Visual storytelling that sticks

Complex crypto concepts transformed into visuals people actually remember

Narratives worth telling

Stories that make people lean in—whether they're investors, users, or industry peers

Real people, real connections

Putting the human experience at the heart of everything, building genuine connections and fostering meaningful engagement

Strategy backed by data

Every decision informed by what's actually working, while still keeping room for play

15+ years of digital marketing and award-winning filmmaking for crypto protocols, tech startups, and entertainment creatives.

My path to Web3 cuts across emerging tech, film production, government, and Big Law—which means I can go deep on your industry quickly and tap into networks most marketers don't have access to.

I started working with social media in college, using Facebook (back when it was only for universities) to market campus events. Then produced music videos and short documentaries, ghostwriting for an ambassador at the State Department, and a master's from George Washington's Elliott School of International Affairs focused on media, democracy, and the Russia/Ukraine dynamic.

When crypto showed up, the technology was revolutionary and controversial. All the lawyers I worked with were trying to figure it out. What pulled me in were the humanitarian use cases.

When I was in-house at Celo and ConsenSys, the wins were big: 1300% engagement increases, 20% social growth during a bear market, and built an influencer program that outperformed traditional brand content by 380%. The skill was always the same—find the human story in the tech, then get it in front of the right people.

Now with CryptoFilma, the focus is on sustainable growth. Little wins matter—they're what get you to the big ones. It's about building momentum that lasts, not just chasing viral moments.