Event marketing isn’t about pretty photos or clever captions—it’s about psychology, FOMO, and creating experiences that matter. After 16+ years in the industry, I’m sharing the unspoken rules that help early-stage startups turn events into content engines and business opportunities.

Less than 10% of crypto users are power users who understand and actively use DeFi applications. Yet events like TOKEN2049 attract 20,000+ attendees. That gap is costing retail crypto growth, especially as BlackRock moves deeper into RWAs. Onboarding Is Where Crypto Loses People I was talking to an Uber driver recently about crypto, since he was looking at Coinbase on his dashboard. He isn’t a new crypto user. He's been buying for three years: owns multiple coins, understands the basics, but...

Marketing in a bear market can be challenging, as projects face economic uncertainties and limited resources. However, with the right strategies, it is possible to adapt and thrive even during these challenging times. This isn’t my first rodeo, either. I worked for the Ethereum community when ETH was just $80– yet, the web3 community entered into a new world of possibilities with DeFi Summer, i.e., new ways to use cryptocurrency. We found ways to elevate projects despite the FUD environment....