Less than 10% of crypto users are power users who understand and actively use DeFi applications. Yet events like TOKEN2049 attract 20,000+ attendees. That gap is costing retail crypto growth, especially as BlackRock moves deeper into RWAs. Onboarding Is Where Crypto Loses People I was talking to an Uber driver recently abou t crypto, since he was looking at Coinbase on his dashboard. He isn’t a new crypto user. He's been buyi ng for three years: owns multiple coins, understands the basics,...

Early followers are an asset. Use Eras Tour techniques to generate UGC, increase loyalty, & build community.